Big data proves a vote winner with politicians
28th May 2016, Tom Trevatt
FT / Hannah Kulcher New forms of data analytics are responding to the changing political climate, and politics itself is changing to accommodate big data. Obama’s win in 2012 marks a turning point in the use of big data, the rejection of oversimplified demographic analysis, as “Latinos” or “high-earners”, makes way for the use of new tools that can help politicians appeal to very specific groups of voters in different ways. The idea o... read more